Frequently Asked Questions

We manage Instagram, TikTok, Facebook, LinkedIn, X (formerly Twitter), and YouTube. The platforms we focus on depend on your target audience and goals. During our onboarding process, we will recommend the channels that make the most sense for your brand.

Most clients start seeing measurable improvements in engagement and reach within the first 4 to 6 weeks. Meaningful business outcomes like leads, sales, or membership growth typically become clear within 3 to 4 months of consistent work. Social media is a long game, and we set realistic expectations from day one.

Our Spark and Flame plans are month-to-month with no lock-in. You can cancel with 30 days notice. The Blaze plan has a minimum three-month engagement to allow enough time for a comprehensive strategy to take effect. We believe in earning your business every month.

After signing up, we run a detailed discovery session to understand your brand, audience, goals, and competitive landscape. From there, we conduct a channel audit, develop your content strategy, and create the first month of content for your approval. The full onboarding process takes about two weeks before we begin publishing.

Yes. Our in-house team handles all content creation including graphic design, short-form video production, and copywriting. For certain projects, particularly those requiring on-location shoots or specialised photography, we work with trusted local production partners.

No, ad spend is separate from our management fees. Our pricing covers strategy, creative production, and campaign management. You pay ad spend directly to the platforms (Meta, TikTok, LinkedIn). We will recommend an appropriate ad budget based on your goals during the strategy phase.

Absolutely. We share a content calendar for your review and approval before anything is published. You will have full visibility into what is going out, when, and on which platform. We use collaborative tools that make the approval process straightforward and efficient.

Yes. While we are based in Melbourne, we work with brands across Australia including Sydney, Brisbane, Perth, Adelaide, and regional areas. Social media management works well remotely, and we conduct all strategy calls and reviews via video conference.

Every plan includes regular performance reports. Spark clients receive monthly reports, Flame clients receive fortnightly updates, and Blaze clients get weekly reports plus a custom dashboard. Reports cover reach, engagement, follower growth, website traffic from social, and campaign-specific metrics like conversions and ROAS.

We develop response playbooks during onboarding that cover different scenarios including negative feedback, complaints, and sensitive topics. Our community management team monitors your channels and responds according to agreed guidelines. For anything that requires escalation, we notify you immediately.

We have experience across a range of industries including food and beverage, fashion and retail, health and fitness, professional services, and e-commerce. Our approach is strategy-first, which means we adapt to your specific industry, audience, and competitive landscape rather than applying a one-size-fits-all template.

The easiest way to get started is to fill out our contact form or give us a call on +61 3 9058 7432. We will arrange a free 30-minute strategy call to discuss your goals, answer your questions, and recommend the best plan for your brand. There is no obligation and no pressure.